brad is creative L.L.C.
(some) BRANDS I HAVE WORKED WITH
Welcome to Brad is Creative! I’m Brad Darrohn, a senior brand experience designer who transforms complex ideas into clear, compelling stories. From brand systems and motion to 3D and experiential design, I build scalable, cohesive experiences that spark engagement and inspire action.
Brand Systems & Visual Storytelling Across Digital, Product, and Business Development Experiences
This is my portfolio page. Here you’ll find case studies that demonstrate how I build brand systems, simplify complex stories through elegant design, and execute full-scale initiatives that align with business goals, elevate storytelling, and drive impact.
Motion & Art Direction with Impact
I produced a suite of instructional videos, blending 2D motion graphics and luxury-quality 3D visualization, to simplify complex installation processes for both training and marketing. Distributed across YouTube, Facebook, and Instagram, these assets reinforced Framerica’s leadership position while driving customer engagement at scale. Each video was tailored for platform performance, creating compelling, reusable content that streamlined onboarding and boosted brand expression.
Creative Leadership & Scalable Design Quality
At Five Towns College, I served as an Adjunct Professor in Interactive Media Arts, transforming the classroom into a remote studio-style environment that mirrored real-world production. I designed and taught project-based coursework that emphasized collaboration, problem-solving, and storytelling — not just technical execution. Through mentorship and coaching, I helped students refine their craft, build portfolio-ready work, and gain confidence in their creative voice. This blend of professional experience and teaching inspired the next generation of creatives to approach media with both strategic thinking and artistic passion.
Cross-Functional Design That Aligns Brand & Product
At fishbat, a nationally recognized digital marketing agency (Top 10 by Clutch), I led a 7-person production team spanning videographers, editors, and FX artists. Tasked with boosting output across tech, healthcare, consumer, and B2B clients, I streamlined workflows, introduced standardized templates, and tightened cross-functional alignment with marketing and business development. These changes tripled production output while maintaining quality standards and delivering faster turnaround times. The scalable systems I implemented became repeatable across campaigns, showcasing my ability to translate strategic objectives into compelling, efficient visual storytelling.
Campaign Development & Execution
At Framerica, I was tasked with transforming centuries-old artistry into a modern, scalable brand story. Partnering with Manetti — a Florentine family renowned for handcrafted gold leaf since the 1600s — I designed the full campaign system for their artisanal gold finishes. This included ads, social content, signage, and an 18-foot reconstruction of Venice’s Campanile that won Best Booth at the 2024 West Coast Art & Frame Show. By combining AI workflows, 3D design, and hand-drawn illustration, I built a hybrid visual system that honored heritage while ensuring consistency and scalability across every brand touchpoint.
Brand Systems & Visual Storytelling
At EnergyWise Construction Solutions, I led the creative direction for a full brand transformation and digital presence. I unified multiple service verticals through a flexible logo system, comprehensive identity package, and multi-page UX wireframes that improved navigation and consistency. By translating business objectives into cohesive brand systems and visual storytelling, I built a scalable framework — including reusable templates and structured page architecture — that strengthened customer trust and long-term growth.
Large-Scale Brand Execution & Retail Impact
For the U.S. launch of Justin Timberlake’s Givenchy Play fragrance, I directed the production and distribution of over 2 million POP display assets to 850+ retail stores nationwide. Working remotely with cross-functional brand and retail teams, I ensured every piece was executed at scale, on time, and with uncompromising quality. This high-profile launch demonstrated my ability to deliver flawless execution under pressure while upholding brand integrity and driving national retail impact.